I bet it’s easy to think of the obvious ways to use your brand photos—social media came to mind right? And then your website? And then… hmm, then what?
I see my clients using their brand photos is such creative ways. But most importantly, I see how brand photos make your life easier. How? Here are the top 10:
1. Social media
3. Lead magnets
4. Media features
5. Speaking engagements
6. Newsletters + email list building
7. Profile pictures
8. Advertising + event promotions
9. Online courses
10. Sales pages
With this in mind, let's stop for a minute to ask, "What if..."
What if you didn’t have to struggle with what to post on social media?
What if you didn’t get that stress headache when a media outlet asks for a headshot to go with the article you’re featured in?
What if your clients knew EXACTLY why they should hire you in those precious 3 seconds after they land on your home page?
Beautifully branded photos help you achieve brand COHESIVENESS across all platforms.
Where you’ve struggled in the past to achieve this—suddenly, the stress headache turns into relief. Of course you know what photo to send when the media comes calling! Promoting your business and reaching your clients just got a whole lot easier.
And cohesive branding? Well, when your audience sees you show up consistently, in the same style, on the same platforms, they start to trust you. And when they’re ready to trade views for dollars, you’re top of mind.
That’s the mark of a killer brand that dominates an industry.
Want to know more ways to use your brand photos? Get in touch; Email firstname.lastname@example.org to find out more.
If I learned anything at Social Slay Day, I know this for sure: You guys REALLY want some support when it comes to social media! ALLLLL the attendees showed up early and ready to learn about creating better photos for branded content, and they stood in line to grab their brand portrait! What an awesome day. It was so busy that I didn't even get behind the scenes for photos, but it was worth the craze—look at these amazing brand portraits we got! Special thanks to my event partners for offering their expertise and time at this incredible day: Citrine Marketing, Hilary Hartling, The Giving Crate and Feastly LA (Venice).
I LITERALLY woke up like this...
I just can't help myself. When it comes to supporting you guys—you crazy, dream-filled artists and entrepreneurs—I'd do anything to encourage you to chase your dreams in the most ambitious way possible.
I'd even roll out of bed and take a photo in the bathroom mirror, no makeup, dirty hair and not even a drop of coffee to give me a decent "awake" look.
And then I would share it with hundreds of people.
Why would I ever do that?
I'm doing this because you're making a huge mistake.
Would you roll out of bed, LIKE THIS, and meet up with your ideal client? Would you put on a face mask, throw up a topknot bun, and promote your business at a networking event?
Would you let this silliness be the literal face of your business?
HECK. TO. THE. NO.
Then why would you let the face of your business online—your brand photos—function the same way?
You should be putting your best face forward when it comes to photos that represent your brand.
But I see the same mistake, over and over, and it leads to hearing this from creative entrepreneurs:
—"People tell me I'm too expensive."
—"My clients are asking for something completely different than my style."
—"I haven't had an inquiry in weeks."
Here's the harsh truth: You're attracting the wrong clients—or no clients—because you're not putting your best "brand face" forward. The photos you post don't tell your brand story in a clear, consistent way.
"But my friend has a fancy camera and likes to take photos, so she did it for fun. The photos are really nice!"
Yes, they're nice photos. But crafting a visual message (i.e. the story you tell with photography) that consistently attracts your ideal client takes something more than nice. If you're relying on amateur photography to connect with your ideal clients, then you're making a huge mistake.
Amateur photography only attracts "amateur" clients: The ones who don't want to pay full price, constantly ask for a discount, don't put their full trust in your expertise and micromanage your end product.
There is a solution (but it's a little scary)...
People, these days, are quite photo savvy. They know when you've invested in professional photos and when you've handed the job to an amateur. And when they see your "nice" photos, they think, "If she won't put her money behind her own work, then why should I?"
Bottom line: If you won't put your OWN money into your business, neither will your clients.
What you need is skilled brand photography, which turns your brand story into a visual message that is unique, purposeful, effective and empowered.
You invest a lot of money, time + energy in your business—your photos should be no exception. Your brand photography is just as important in creating a successful business as all the other investments you make.
Do you want photos that truly represent your brand, tell your story and attract your ideal client? Just shoot me an email here. I'll make it easy for you, promise. :)
When creatives get together for a shoot, magic is bound to happen. Shayna with Citrine Marketing has killer style, and her branding colors (love the yellow!) were the perfect backdrop. Clearly, we had a ton of fun on set.