Instead of fitting in—you should STAND OUT

Hi there.

I see you. You’re hustling. You’re working. You’re losing sleep. You’re doing everything you can just to keep up with every other creative around you.

Bad news though: That’s a mistake.

Not that you shouldn’t work hard or dream big—that’s a given.

But trying just to keep up with everyone around you?

That’s a waste of time.

I see this in my inbox often: A request for photos just like this creative or that CEO. You think that if you can re-create their marketing strategy (including their imagery), then you can re-create their success. You want to keep up with the other creative entrepreneurs in order to fit into their version of success. 

And you might! But I promise, you won’t want to.

Everyone already knows what special about THEM. But do they know what’s special abut YOU

How can you ever show it if you’re busy being someone else?

If you fit in, that means you’ll really fit in: with the noise, with the norm, with everything that’s already been done. In other words, your audience has already seen it before, and they don’t have a reason to give your message any new attention.

Here’s what I won’t do when you drop into my inbox.

I won’t take photos that help you fit in... fit in to an industry, fit into someone else’s ideal, fit into the trend of what everyone else is doing... No. That’s not what you came here for. 

Here’s what I will do.

I’ll make photos that help you STAND OUT. From the crowd, from the competition, from the “been there, done that”—that’s where you belong, you bright shining star.

How do we work together to make sure you stand out? With evocative imagery, carefully crafted for your one-of-a-kind vision. 

Want to learn more? Get in touch: click here to email me or send a message to hello@courtneypaigeray.com

xx

Courtney Paige

2018 in Review—A Badass Year for Brand Photography

10 Ways to Build a Cohesive Brand + Make Your Life Easier

I bet it’s easy to think of the obvious ways to use your brand photos—social media came to mind right? And then your website? And then… hmm, then what?


I see my clients using their brand photos is such creative ways. But most importantly, I see how brand photos make your life easier. How? Here are the top 10:

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1. Social media

2. Websites

3. Lead magnets

4. Media features

5. Speaking engagements

6. Newsletters + email list building

7. Profile pictures

8. Advertising + event promotions

9. Online courses

10. Sales pages

With this in mind, let's stop for a minute to ask, "What if..."

  • What if you didn’t have to struggle with what to post on social media?

  • What if you didn’t get that stress headache when a media outlet asks for a headshot to go with the article you’re featured in?

  • What if your clients knew EXACTLY why they should hire you in those precious 3 seconds after they land on your home page?


Beautifully branded photos help you achieve brand COHESIVENESS across all platforms.

Where you’ve struggled in the past to achieve this—suddenly, the stress headache turns into relief. Of course you know what photo to send when the media comes calling! Promoting your business and reaching your clients just got a whole lot easier.

And cohesive branding? Well, when your audience sees you show up consistently, in the same style, on the same platforms, they start to trust you. And when they’re ready to trade views for dollars, you’re top of mind.

That’s the mark of a killer brand that dominates an industry.

Want to know more ways to use your brand photos? Get in touch; Email hello@courtneypaigeray.com to find out more.

Social Slay Day Recap

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If I learned anything at Social Slay Day, I know this for sure: You guys REALLY want some support when it comes to social media! ALLLLL the attendees showed up early and ready to learn about creating better photos for branded content, and they stood in line to grab their brand portrait! What an awesome day. It was so busy that I didn't even get behind the scenes for photos, but it was worth the craze—look at these amazing brand portraits we got! Special thanks to my event partners for offering their expertise and time at this incredible day: Citrine Marketing, Hilary Hartling, The Giving Crate and Feastly LA (Venice).

The HUGE Mistake that Repels Your Ideal Clients

I LITERALLY woke up like this...

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I just can't help myself. When it comes to supporting you guys—you crazy, dream-filled artists and entrepreneurs—I'd do anything to encourage you to chase your dreams in the most ambitious way possible.

I'd even roll out of bed and take a photo in the bathroom mirror, no makeup, dirty hair and not even a drop of coffee to give me a decent "awake" look.

And then I would share it with hundreds of people.

Why would I ever do that?

I'm doing this because you're making a huge mistake.

Would you roll out of bed, LIKE THIS, and meet up with your ideal client? Would you put on a face mask, throw up a topknot bun, and promote your business at a networking event?

Would you let this silliness be the literal face of your business?

HECK. TO. THE. NO. 

Then why would you let the face of your business online—your brand photos—function the same way? 

You should be putting your best face forward when it comes to photos that represent your brand.

But I see the same mistake, over and over, and it leads to hearing this from creative entrepreneurs:

—"People tell me I'm too expensive."
—"My clients are asking for something completely different than my style."
—"I haven't had an inquiry in weeks."

Here's the harsh truth: You're attracting the wrong clients—or no clients—because you're not putting your best "brand face" forward. The photos you post don't tell your brand story in a clear, consistent way.   

"But my friend has a fancy camera and likes to take photos, so she did it for fun. The photos are really nice!"

Yes, they're nice photos. But crafting a visual message (i.e. the story you tell with photography) that consistently attracts your ideal client takes something more than niceIf you're relying on amateur photography to connect with your ideal clients, then you're making a huge mistake.

Amateur photography only attracts "amateur" clients: The ones who don't want to pay full price, constantly ask for a discount, don't put their full trust in your expertise and micromanage your end product.

Sound familiar? 

There is a solution (but it's a little scary)...

People, these days, are quite photo savvy. They know when you've invested in professional photos and when you've handed the job to an amateur. And when they see your "nice" photos, they think, "If she won't put her money behind her own work, then why should I?" 

Bottom line: If you won't put your OWN money into your business, neither will your clients.

What you need is skilled brand photography, which turns your brand story into a visual message that is unique, purposefuleffective and empowered.
You invest a lot of money, time + energy in your business—your photos should be no exception. Your brand photography is just as important in creating a successful business as all the other investments you make.

Do you want photos that truly represent your brand, tell your story and attract your ideal client? Just shoot me an email here.  I'll make it easy for you, promise. :)

xx

Courtney Paige

Shayna Marks, Citrine Marketing // Branding Photography, Los Angeles

When creatives get together for a shoot, magic is bound to happen. Shayna with Citrine Marketing has killer style, and her branding colors (love the yellow!) were the perfect backdrop. Clearly, we had a ton of fun on set.