How to Charge Higher Prices with One Easy Step

Winn Clark, business coach, the dream client who told me I should raise my prices.

Winn Clark, business coach, the dream client who told me I should raise my prices.

When was the last time your clients told you that you should raise your prices?

(Did you just LOL big time?)

Yes, it’s possible to work with people who WANT to pay you and know when you’re worth more than you’re charging.

Last year, while working with a wonderful client, she started her brand photo shoot planning meeting by saying, “By the way, you should raise your prices. I would have paid more.”

You guys. I had to take a mind-blown minute.

“I WOULD HAVE PAID MORE.”

Would have paid… more?

I know we all hear the opposite all the time:

“You’re too expensive.”

“Your prices are too high.”

“That’s way too much money.”

Uuuuuuugh, right?

So how did I stop attracting clients who told me I’m to expensive and START attracting dream clients who are happy to pay me—and would pay even more?

I made a promise to myself at the start of 2018: I would show up EVERY. DANG. DAY. and share with my audience (all, like 250 of them on Instagram—whoever would listen, even if it was just 1 person) what makes me UNIQUE as a brand photographer and as an artist.

It took 11 months of showing up every day before I booked the client who told me to raise my prices.

(Which I immediately did, btw.)

What can YOU do right now to show up and share your unique value?

Take them behind-the-scenes. Your audience—they want to know the ins and outs of how you do what you do, AND how you do it differently.

Stop everything and hop on IG stories, take a photo or go live on FB. Share exactly what you’re doing with your audience, and remember, no detail is too boring OR too complicated. (Trust me on this.)

Most importantly, remember to tell them WHY you’re doing it. That’s where the connection with your audience fires up, is in your WHY.

Courtney Ray

Los Angeles Wedding + Lifestyle Portrait Photographer