I hope you feel like an imposter today

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Does running your business suddenly feel easy to you? Do you know exactly what’s going to happen next? Is the path to success totally clear?

Lol, if you answered ‘yes’ to all three of these—good for you, you can stop reading now.

For the rest of us, let’s take a step back. One of the most common things I hear before a brand shoot is this: “I’m so nervous. I feel like an imposter doing this shoot.”

GOOD.

I hope you feel like an imposter before your brand shoot. It means something REALLY, REALLY major is about to happen.

What’s this major thing?

Stay with me. Yes, Imposter Syndrome rears it’s ugly head at the worst times.

Or… are they the exact right times? What if Imposter Syndrome is a good thing?

It is! Or at least, it can be. Instead of letting the anxiety eat your brain, think of it like this (yes, this is the major thing):

When it comes to your business, you’re constantly growing, evolving and reaching for new levels.

That feeling of being an imposter happens when you’re not comfortable; when you’re trying something brand new; when you’re taking a huge risk and finally going BIG.

Imposter Syndrome crawls into your mind when you’re stepping into a whole new level of your business.

Yes, it’s there to convince you to stay safe and small—so we definitely shouldn’t listen to the dang thing.

But the fact that it’s there to begin with—you should give yourself a pat on the back. YOU never settled. You never rested on your laurels. You never took the easy road. And THAT is a big deal.

So I hope that you do feel Imposter Syndrome today—whether it’s before your brand shoot, at the start of a major launch or simply in the decision to buy a ticket to the networking event that feels intimidating to go to.

It means you’re about to see a major shift forward in your business, and no matter how scary it is, it’s definitely what you’ve been working for.

What major move are you making today that makes you feel like an imposter?

Courtney Ray

Los Angeles Wedding + Lifestyle Portrait Photographer