I LITERALLY woke up like this...
I just can't help myself. When it comes to supporting you guys—you crazy, dream-filled artists and entrepreneurs—I'd do anything to encourage you to chase your dreams in the most ambitious way possible.
I'd even roll out of bed and take a photo in the bathroom mirror, no makeup, dirty hair and not even a drop of coffee to give me a decent "awake" look.
And then I would share it with hundreds of people.
Why would I ever do that?
I'm doing this because you're making a huge mistake.
Would you roll out of bed, LIKE THIS, and meet up with your ideal client? Would you put on a face mask, throw up a topknot bun, and promote your business at a networking event?
Would you let this silliness be the literal face of your business?
HECK. TO. THE. NO.
Then why would you let the face of your business online—your brand photos—function the same way?
You should be putting your best face forward when it comes to photos that represent your brand.
But I see the same mistake, over and over, and it leads to hearing this from creative entrepreneurs:
—"People tell me I'm too expensive."
—"My clients are asking for something completely different than my style."
—"I haven't had an inquiry in weeks."
Here's the harsh truth: You're attracting the wrong clients—or no clients—because you're not putting your best "brand face" forward. The photos you post don't tell your brand story in a clear, consistent way.
"But my friend has a fancy camera and likes to take photos, so she did it for fun. The photos are really nice!"
Yes, they're nice photos. But crafting a visual message (i.e. the story you tell with photography) that consistently attracts your ideal client takes something more than nice. If you're relying on amateur photography to connect with your ideal clients, then you're making a huge mistake.
Amateur photography only attracts "amateur" clients: The ones who don't want to pay full price, constantly ask for a discount, don't put their full trust in your expertise and micromanage your end product.
There is a solution (but it's a little scary)...
People, these days, are quite photo savvy. They know when you've invested in professional photos and when you've handed the job to an amateur. And when they see your "nice" photos, they think, "If she won't put her money behind her own work, then why should I?"
Bottom line: If you won't put your OWN money into your business, neither will your clients.
What you need is skilled brand photography, which turns your brand story into a visual message that is unique, purposeful, effective and empowered.
You invest a lot of money, time + energy in your business—your photos should be no exception. Your brand photography is just as important in creating a successful business as all the other investments you make.
Do you want photos that truly represent your brand, tell your story and attract your ideal client? Just shoot me an email here. I'll make it easy for you, promise. :)