imposter syndrome

Does your next level feel like a mystery?

Brand: Poppy + Birch

Brand: Poppy + Birch

I was having a conversation with a past client recently, and we started talking about the creative brief that I prep for every shoot. In it, I use a ton of inspiration photos.

In hers, I included a portrait of a very powerful and self-assured Charlize Theron. It was the overall vibe that I envisioned for her shoot: powerful, confident, elegant and polished.

She LOVED it. Her thoughts? “I was like… Is this me? Can I be like Charlize Theron in this picture? You saw me in a way I didn’t see myself.”

YES. This!

My point is: We so rarely dream big enough for ourselves.

Every time I sit down for a planning meeting with a new client, I ask you what the bigger picture is for your business and your future, and how will photos support that.

You say some of the usual goals: plan for social media, build a new website, re-do your freebie… maybe launch a course one day?

I need you to know something: These are givens.Of course you’ll do all this—and probably within the next six months now that you have the tools.

What I’m asking about, when it comes to the bigger picture, is this: What your ULTIMATE dream? The one you’ve never even said out loud?

Launching a course, rebuilding a website—that’s your dream for who you are now.

But your ultimate dream? This is built by the person you’re becoming as we create these photos. It’s the next level that you’re stepping into. It’s a whole new dream… one you didn’t know you could even wish for.

But guess what? I knew.

I see your next level with stunning clarity, and when we work together, I’m asking you to step into it.

So much so, that you’ll feel like an imposter before you’re shoot. And GOOD. You should feel imposter syndrome. That means we’re not playing it safe or staying in your comfort zone—we’re making sure you level up in your business. And your shoot is step one.

When it comes to creatives, I have a bigger picture in mind. You might think that you’re going to make jewelry or coach clients or write a book and call it a day. 

But I think you can change the world, whether or not you see it.

The creatives who work with me? You’re always the ones who disrupt your industry and lift us all up with your passion and purpose. I’m here because I know how to bring it to life. My vision is to support your vision in coming alive and making those big dreams possible. 

It starts with photos, and it moves forward with a creative strategy.

Curious? Let’s chat. Get in touch by emailing me here.


Courtney Paige Ray

I hope you feel like an imposter today


Does running your business suddenly feel easy to you? Do you know exactly what’s going to happen next? Is the path to success totally clear?

Lol, if you answered ‘yes’ to all three of these—good for you, you can stop reading now.

For the rest of us, let’s take a step back. One of the most common things I hear before a brand shoot is this: “I’m so nervous. I feel like an imposter doing this shoot.”


I hope you feel like an imposter before your brand shoot. It means something REALLY, REALLY major is about to happen.

What’s this major thing?

Stay with me. Yes, Imposter Syndrome rears it’s ugly head at the worst times.

Or… are they the exact right times? What if Imposter Syndrome is a good thing?

It is! Or at least, it can be. Instead of letting the anxiety eat your brain, think of it like this (yes, this is the major thing):

When it comes to your business, you’re constantly growing, evolving and reaching for new levels.

That feeling of being an imposter happens when you’re not comfortable; when you’re trying something brand new; when you’re taking a huge risk and finally going BIG.

Imposter Syndrome crawls into your mind when you’re stepping into a whole new level of your business.

Yes, it’s there to convince you to stay safe and small—so we definitely shouldn’t listen to the dang thing.

But the fact that it’s there to begin with—you should give yourself a pat on the back. YOU never settled. You never rested on your laurels. You never took the easy road. And THAT is a big deal.

So I hope that you do feel Imposter Syndrome today—whether it’s before your brand shoot, at the start of a major launch or simply in the decision to buy a ticket to the networking event that feels intimidating to go to.

It means you’re about to see a major shift forward in your business, and no matter how scary it is, it’s definitely what you’ve been working for.

What major move are you making today that makes you feel like an imposter?