The point of being on social media is to be social—to connect with people and find common interests. We connect through sharing our stories. This is one of the most powerful tools that you have in creating a business that stands out. But where do you start?
1. Risk It
The entire point of telling your story online, every day, is to connect with your audience; bring them into your process so they continue to follow the next chapter; and turn them into dedicated viewers who become clients.
The keyword here is CONNECT—and there is no connection without vulnerability. This means you're going to have to take a few risks in the story you tell. Make it personal in a way that your audience thinks, "Hey, I've been through that. This is my story too." Share the scars and the lessons you've learned. It's scary, but it's vital in telling a compelling story. Otherwise... you've got a bored audience that remains unconnected and ready to click away.
2. Cut it Down, Keep it Clear
In my days as a magazine editor, my writers would often call with a dilemma: "I know my story is due today! I've written it, but it's SOOO LOOONG. Can I have more time to cut it down?" Nope. I never cared that a story that was too long—I could always distill it down to the most important elements while still retaining the writer's distinct voice.
That's what I want you to do: Don't worry about choosing the absolute perfect words, or writing too many of them. Write all that you can, and maybe even a little bit more. Step away for a bit, let your copy marinate on the page.
Then come back to it with a fresh mind and a red pen. And start killing your masterpiece. Cut cut cut words until you've got only the most important, compelling parts left. That's what your audience is interested in: an engagingstory that doesn't take too long to read (you ARE still on social media, where attention spans don't last long).
3. Rinse + Repeat
The thing about sharing your story online is that you have to do it more than once. Actually, you have to do it over and over and over again. You'll never be done telling it. There will always be followers who missed it the first (second and third) time, and then there will be new followers ready to learn more about you.
Keep telling your story every day. Share the bigger picture every once in awhile (a perfect time is #fridayintroductions) and then share details of how your story is evolving on a daily basis.
For example, I share my overall story (the one I edited down in step two) about once per week, and then every day, give my followers a peek into my process: How I composed and edited a photo, my thought process behind an image, why I chose certain colors, etc.
I want to read your stories! Be sure to tag @courtneypaigeray when you share so I can keep up with you.