It's a question that creatives get ALL THE TIME: “Why are you so expensive?”
It's not a question we love.
It's a question that feels, well, a little insulting.
So... what's the best answer?
The myth of "expensive"
Here's the thing about being expensive: It's a myth.
Our prices aren't just based on cost of materials, overhead, tools, etc. It's what we create from those tools that makes us unique. Our work has a special signature that only we can add.
The creative magic that we bring to the table? It can't be replicated. THAT is where our prices are determined.
If your clients understand that value, then nothing becomes too expensive if it addresses exactly what they need.
But how do you communicate that to your clients? They've seen your stunning work, your website, your Insta, your lead magnet, your live videos—what else could there be?
The answer is simple. Really, really simple.
How to respond, every time
Here’s my answer when someone tells me I’m expensive. I want you to practice this phrase over and over until it rolls off your tongue easily. It’s the only answer you need to give when someone questions your pricing:
Good work costs good money.
And I’m very good at what I do.
Need some help with this? Get in touch; I offer 1:1 mentoring sessions for photographers to help you grow your business and refine your process. Email firstname.lastname@example.org to find out more.